PME : Comment conquérir des parts de marché à l’international (Entrepreneurs) PDF

If you want customers to be loyal to your company or to your brand, you need to protect their data and treat it with respect. It’s time for organizations to consider a new executive role, one that helps to ensure that the right technologies and non-tech initiatives improve productivity. Now That You Have IoT, How PME : Comment conquérir des parts de marché à l’international (Entrepreneurs) PDF You Manage It?


Saisir l’opportunité de l’ouverture des économies, c’est pour de nombreuses PME la seule occasion de se développer. La solution peut passer par l’exportation sur de nouveaux marchés ou par l’implantation d’une partie de leur activité à l’étranger. D’autres envisagent au contraire de capitaliser sur les avantages de leur pays d’origine en termes de compétences, qualité, main d’oeuvre.. L’ouvrage a pour objectif de présenter différentes stratégies de développement pour des PME qui souhaitent acquérir de nouvelles parts de marché à l’international:
– développement international par une stratégie de type Export- Import à partir du pays d’origine;
– développement international par l’innovation organisationnelle;

– développement international par la délocalisation à l’étranger et l’exportation depuis le pays d’accueil .
Le sujet de la relocalisation, très peu étudié est également abordé.

De nombreux cas concrets illustrent les différentes situations et doivent permettre aux patrons de PME de construire une stratégie propre à leurs besoins.

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